If You Build It Will They Come? by Rob  Adams audiobook

If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity

By Rob Adams
Read by Nick Tecosky

Gildan Media
6.21 Hours 1
Format : Digital Download (In Stock)
  • $19.99
    or 1 Credit

    ISBN: 9781469084077

    $12.99 With Membership: Learn More
  • Regular Price: $34.99

    Special Price $22.74

    ISBN: 9798200554980

    In Stock ● Ships in 1-2 days

  • Regular Price: $39.99

    Special Price $25.99

    ISBN: 9798200554997

    In Stock ● Ships in 1-2 days

An astounding 70% of new products fail--a number that has remained stubbornly high for the last thirty years. Why all this failure? Did complicated technologies simply not work? Did financial backers not fork over enough cash? Was the quality bad? No to all of the above. These products failed because they missed hitting a viable market.  If You Build it Will They Come? a new book by seasoned CEO and investor turned professor, Rob Adams, explains exactly how this failure can be averted. By applying the simple, proven Market Testing strategy outlined in If You Build it Will They Come?, entrepreneurs and managers can dramatically improve their success rate for finding new markets and launching new products. MARKET TESTING DOES NOT HAVE TO BE EXPENSIVE AND TIME-CONSUMING:   Book describes a simple, step-by-step guide to systematically uncovering the market for any product including: How to personally interview at least 100 people in the target audience; how to determine the target customers best alternatives and substitutes for your new product; and how to quickly gather information on competitors, anecdotal evidence, expert opinions, growth rate of the target market, etc.

Learn More
Membership Details
  • Only $12.99/month gets you 1 Credit/month
  • Cancel anytime
  • Hate a book? Then we do too, and we'll exchange it.
See how it works in 15 seconds

Summary

Summary

An astounding 70% of new products fail--a number that has remained stubbornly high for the last thirty years. Why all this failure? Did complicated technologies simply not work? Did financial backers not fork over enough cash? Was the quality bad? No to all of the above. These products failed because they missed hitting a viable market.  If You Build it Will They Come? a new book by seasoned CEO and investor turned professor, Rob Adams, explains exactly how this failure can be averted. By applying the simple, proven Market Testing strategy outlined in If You Build it Will They Come?, entrepreneurs and managers can dramatically improve their success rate for finding new markets and launching new products. MARKET TESTING DOES NOT HAVE TO BE EXPENSIVE AND TIME-CONSUMING:   Book describes a simple, step-by-step guide to systematically uncovering the market for any product including: How to personally interview at least 100 people in the target audience; how to determine the target customers best alternatives and substitutes for your new product; and how to quickly gather information on competitors, anecdotal evidence, expert opinions, growth rate of the target market, etc.

Reviews

Reviews

Author

Author Bio: Rob Adams

Author Bio: Rob  Adams

Titles by Author

Details

Details

Available Formats : Digital Download, CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 6.21
Audience: Adult
Language: English