Influence: The Psychology of Leadership and Persuasion

This book consists of two titles, which are the following:   Book 1: There are several topics included in this book that relate to influencing others. Some of these can help you master your own emotions and qualities. Others can improve your leadership skills or help you communicate with people more effectively.   Persuading with touch, creativity, words that are powerful and influential, attention span, and subliminal messages are just a few of the subjects that will be addressed. There is a wealth of information here in only a small number of pages.         Book 2: Why do people follow some leaders and not others?   Why do your friends have so much influence on you?   This book will discuss those topics and expand on these ideas, as well as others. We will point out how consumer behavior is directed by advertising, how you can become a more powerful influencer, and go into details about leadership qualities everyone should have. Some of these qualities can trigger one to become sneaky and subtle but powerful in their convincing methods.   I am certain that you will learn a lot from this book. Get started right away!