Inside Marketing by Julien Cayla audiobook

Inside Marketing: Practices, Ideologies, Devices

By Julien Cayla  and Detlev Zwick
Read by Jonathan Yen

16.04 Hours 04/23/2019 Unabridged
Format: Digital Download (In Stock)
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    ISBN: 9781469071596

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The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit?

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Summary

Summary

The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism.

Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit?

Reviews

Reviews

Author

Author Bio: Julien Cayla

Author Bio: Julien Cayla Julien Cayla is Senior Lecturer in Marketing at the Australian School of Business and Visiting Associate Professor at Euromed Management.

Titles by Author

Author Bio: Detlev Zwick

Author Bio: Detlev Zwick Detlev Zwick is Associate Professor of Marketing at the Schulich School of Business, York University in Toronto, Canada.

Titles by Author

Details

Details

Available Formats : Digital Download
Category: Nonfiction/Business & Economics
Runtime: 16.04
Audience: Adult
Language: English