Inside the Box by Drew Boyd audiobook

Inside the Box: A Proven System of Creativity for Breakthrough Results

By Drew Boyd and Jacob Goldenberg
Read by David Drummond

Highbridge Audio, HighBridge 9781451659252
8.86 Hours Unabridged
Format: Digital Download (In Stock)
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    ISBN: 9781622311637

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This counterintuitive and effective approach to creativity demonstrates how every corporation and organization can develop an innovative culture. Systematic Inventive Thinking (SIT) is a method that systemizes creativity.

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Summary

Summary

This counterintuitive and effective approach to creativity demonstrates how every corporation and organization can develop an innovative culture. Systematic Inventive Thinking (SIT) is a method that systemizes creativity.

Editorial Reviews

Editorial Reviews

“Innovation means a lot of things to a lot of people. Unfortunately, this can make it difficult to actually innovate—especially for big, established companies. Inside the Box uses very practical methods to take the mystery out of innovation and provides a road map for getting real results.” David Butler, vice president of innovation, Coca-Cola
“Many books are written on the topic of stimulating creativity, but the practical examples provided here make Boyd and Goldenberg’s advice stand out from the crowd. A captivating and fun read that adds insight to product design.” Library Journal
“What’s Inside the Box? In this case, a remarkably original way of thinking about and implementing creativity in the workplace. If you’re interested in gaining a competitive edge over your rivals, open this package (of truly impressive insights) first.”  Robert B. Cialdini, New York Times bestselling coauthor of Yes!
“Among the few ideas that have fundamentally changed how I look at life is the idea that creativity can be simple and systematic. In this book Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential.” Dan Ariely, New York Times bestselling author of Predictably Irrational

Reviews

Reviews

Author

Author Bio: Drew Boyd

Author Bio: Drew Boyd

Drew Boyd is a consultant in the fields of innovation, marketing, persuasion, and social media. He is assistant professor of marketing and innovation at the University of Cincinnati. He lives in Cincinnati, Ohio.

Titles by Author

Author Bio: Jacob Goldenberg

Author Bio: Jacob Goldenberg

Jacob Goldenberg is a marketing professor at the Hebrew University of Jerusalem. He studies creativity, new product development, innovation, market dynamics, and the effects of social networks. He lives in Jerusalem, Israel.

Titles by Author

Details

Details

Available Formats : Digital Download
Category: Nonfiction/Business & Economics
Runtime: 8.86
Audience: Adult
Language: English