LeBron, Inc. by Brian Windhorst audiobook

LeBron, Inc.: The Making of a Billion-Dollar Athlete

By Brian Windhorst
Read by Chris Abell

Grand Central Publishing 9781538730874
5.59 Hours Unabridged
Format: Digital Download (In Stock)
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    ISBN: 9781549179464

From the New York Times bestselling author of Return of the King comes the story of LeBron James’ incredible transformation from basketball star to sports and business mogul. With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LeBron, Inc. tells the story of James’ journey down the path to becoming a billionaire sports icon—his successes, his failures, and the lessons both have taught him along the way. With plenty of news-making tidbits about his roller-coaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers and how he launched a movement among his peers that may last decades beyond his playing days.

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Summary

Summary

From the New York Times bestselling author of Return of the King comes the story of LeBron James’ incredible transformation from basketball star to sports and business mogul.

With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice.

LeBron, Inc. tells the story of James’ journey down the path to becoming a billionaire sports icon—his successes, his failures, and the lessons both have taught him along the way. With plenty of news-making tidbits about his roller-coaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers and how he launched a movement among his peers that may last decades beyond his playing days.

Reviews

Reviews

Author

Author Bio: Brian Windhorst

Author Bio: Brian Windhorst

Brian Windhorst has covered the NBA for ESPN since 2010. He began covering LeBron James in 1999 and was the daily beat writer on the Cleveland Cavaliers for the Akron Beacon Journal and Cleveland Plain Dealer from 2003-2010. He is also the co-author of two books, THE FRANCHISE, published in 2007, and THE MAKING OF AN MVP, published in 2009.

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Details

Details

Available Formats : Digital Download, CD
Category: Nonfiction/Biography
Runtime: 5.59
Audience: Adult
Language: English