Management Lessons from Mayo Clinic by Leonard L. Berry audiobook

Management Lessons from Mayo Clinic: Inside One of the Most Admired Service Organizations

By Leonard L. Berry  and Kent D. Seltman
Read by Gary Regal

McGraw-Hill Education on Brilliance Audio
Unabridged
Format: CD (In Stock)
  • $29.99

    ISBN: 9781543663716

The leader’s guide to building a service powerhouse using the approach that made Mayo Clinic the #1 healthcare system in America Mayo Clinic is among the best service organizations in the world. It fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. This classic business guide offers a rare, up-close look at the best practices that drive Mayo Clinic’s success. By examining the operating principles that guide every management decision at this legendary institution, authors Leonard Berry and Kent Seltman: Demonstrate how a great service brand evolves from the core values that nourish and protect it Extrapolate instructive business lessons that apply outside healthcare Illustrate the benefits of pooling talent and encouraging teamwork Present a proven prescription for creating sustainable service excellence Learn how to apply the Clinic’s winning methods to your own organization: business concepts that produce stellar results, effective organizational efficiency, and world-class interpersonal service.

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Summary

Summary

The leader’s guide to building a service powerhouse using the approach that made Mayo Clinic the #1 healthcare system in America

Mayo Clinic is among the best service organizations in the world. It fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. This classic business guide offers a rare, up-close look at the best practices that drive Mayo Clinic’s success. By examining the operating principles that guide every management decision at this legendary institution, authors Leonard Berry and Kent Seltman:

  • Demonstrate how a great service brand evolves from the core values that nourish and protect it
  • Extrapolate instructive business lessons that apply outside healthcare
  • Illustrate the benefits of pooling talent and encouraging teamwork
  • Present a proven prescription for creating sustainable service excellence
Learn how to apply the Clinic’s winning methods to your own organization: business concepts that produce stellar results, effective organizational efficiency, and world-class interpersonal service.

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Reviews

Author

Author Bio: Leonard L. Berry

Author Bio: Leonard L. Berry

Leonard Berry, PhD, is a distinguished professor of marketing and holds the M. B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University. He is also professor of humanities in medicine in the Texas A&M Health Science Center’s College of Medicine. Dr. Berry is the author of several service-quality bestsellers and the recipient of the American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator Award and the Paul D. Converse Award.

Titles by Author

Author Bio: Kent D. Seltman

Author Bio: Kent D. Seltman

Kent Seltman, PhD, served as director of marketing at Mayo Clinic from 1992 through 2006. With more than twenty-five years of experience in health care marketing, Dr. Seltman writes and lectures frequently on marketing and branding. He also served as editor of the American Marketing Association’s Marketing Health Services.

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Details

Details

Available Formats : CD
Category: Nonfiction/Business & Economics
Audience: Adult
Language: English