Mapping Innovation by Greg Satell audiobook

Mapping Innovation: A Playbook for Navigating a Disruptive Age

By Greg Satell , with Dr. Bernard S. Meyerson
Read by Steven Roy Grimsley

McGraw-Hill Education on Brilliance Audio
Unabridged
Format: CD (In Stock)
  • $29.99

    ISBN: 9781543663754

We’re entering a new era of innovation. Learn the strategies of the world’s most inventive startups, corporations and scientific institutions. Today, managers are often told that they must “innovate or die,” but are given little useful guidance on how to go about it. Sure, there are many books and articles that champion one approach or another, but till now there has been no effective guide to help executives find their way through the tangled jungle of competing ideas. In this book you will find: A simple-to-use framework for identifying the optimal innovation strategy that is most likely lead to a successful outcome. Insights into how the world’s top innovators implement their innovation strategies. A step-by-step guide to creating your own innovation playbook to win markets and run circles around your competition! The truth is that there is no one “true path” to innovation, no silver bullets and no shortcuts. There are, however, effective strategies that managers can pursue to dramatically increase their chances of success. Thoroughly researched, backed by original reporting and told through compelling stories of innovative organizations such as Google, IBM, Experian, Argonne National Laboratory and MD Anderson Cancer Center, Mapping Innovation will give managers what they have been looking for, a strategic playbook for navigating a disruptive age.

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Summary

Summary

We’re entering a new era of innovation. Learn the strategies of the world’s most inventive startups, corporations and scientific institutions.

Today, managers are often told that they must “innovate or die,” but are given little useful guidance on how to go about it. Sure, there are many books and articles that champion one approach or another, but till now there has been no effective guide to help executives find their way through the tangled jungle of competing ideas.

In this book you will find:

  • A simple-to-use framework for identifying the optimal innovation strategy that is most likely lead to a successful outcome.
  • Insights into how the world’s top innovators implement their innovation strategies.
  • A step-by-step guide to creating your own innovation playbook to win markets and run circles around your competition!
The truth is that there is no one “true path” to innovation, no silver bullets and no shortcuts. There are, however, effective strategies that managers can pursue to dramatically increase their chances of success. Thoroughly researched, backed by original reporting and told through compelling stories of innovative organizations such as Google, IBM, Experian, Argonne National Laboratory and MD Anderson Cancer Center, Mapping Innovation will give managers what they have been looking for, a strategic playbook for navigating a disruptive age.

Reviews

Reviews

Author

Author Bio: Greg Satell

Author Bio: Greg Satell

Greg Satell is a popular writer, speaker, and consultant whose work has appeared in Harvard Business Review, Forbes, The London Times, Fast Company, Inc., and Business Insider. A corporate executive and entrepreneur, Satell has built market-leading digital and media businesses and advised major brands as a senior officer for the Publicis Groupe, one of the world’s leading marketing services organizations.

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Details

Details

Available Formats : CD
Category: Nonfiction/Business & Economics
Audience: Adult
Language: English