Memes  by Limor Shifman audiobook

Memes : In Digital Culture

By Limor Shifman
Read by Karen Saltus

Gildan Media, Gildan Audio 9780262525435

The MIT Press Essential Knowledge Series

3.79 Hours Unabridged
Format: Digital Download (In Stock)
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In December 2012, the exuberant video “Gangnam Style” became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video—“Mitt Romney Style,” “NASA Johnson Style,” “Egyptian Style,” and many others. “Gangnam Style” (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience. In Memes in Digital Culture, Limor Shifman investigates Internet memes and what they tell us about digital culture. Shifman discusses a series of well-known Internet memes—including “Leave Britney Alone,” the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street’s “We Are the 99 Percent.” She offers a novel definition of Internet memes: digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users. She differentiates memes from virals, analyzes what makes memes and virals successful, describes popular meme genres, discusses memes as new modes of political participation in democratic and nondemocratic regimes, and examines memes as agents of globalization. Memes, Shifman argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but Limor Shifman makes a compelling argument for taking them seriously.

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Summary

Summary

In December 2012, the exuberant video “Gangnam Style” became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video—“Mitt Romney Style,” “NASA Johnson Style,” “Egyptian Style,” and many others. “Gangnam Style” (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience. In Memes in Digital Culture, Limor Shifman investigates Internet memes and what they tell us about digital culture.

Shifman discusses a series of well-known Internet memes—including “Leave Britney Alone,” the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street’s “We Are the 99 Percent.” She offers a novel definition of Internet memes: digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users. She differentiates memes from virals, analyzes what makes memes and virals successful, describes popular meme genres, discusses memes as new modes of political participation in democratic and nondemocratic regimes, and examines memes as agents of globalization.

Memes, Shifman argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but Limor Shifman makes a compelling argument for taking them seriously.

Editorial Reviews

Editorial Reviews

Memes in Digital Culture accomplishes a great deal in a very efficient package.” Patrick Sharbaugh, Asiascape
Memes in Digital Culture is a superb overview of the study, power, and potential of memes. Shifman has done an exemplary job of balancing an analytical overview of her subject with forays into fascinating conceptual debates. The book is smart yet accessible, balanced yet provocative. For those seeking to take their engagement with digital culture to the next level—or even just to understand what all those cat photos are about—Memes in Digital Culture is a must-read.” PopMatters

Reviews

Reviews

Author

Author Bio: Limor Shifman

Author Bio: Limor Shifman

Limor Shifman is senior lecturer in the Department of Communication and Journalism at Hebrew University of Jerusalem.

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Details

Details

Available Formats : Digital Download, CD, MP3 CD
Category: Nonfiction/Social Science
Runtime: 3.79
Audience: Adult
Language: English