Microsoft Secrets by Michael A. Cusumano audiobook

Microsoft Secrets: How the World’s Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People

By Michael A. Cusumano and Richard W. Selby
Read by David Drummond

Blackstone Publishing 9780684825526
18.05 Hours Unabridged
Format: Digital Download (In Stock)
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Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on hundreds of millions of computers around the world. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsoft’s astounding success? Drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft’s innermost secrets. This inside report, based on forty in-depth interviews by authors who had access to confidential documents and project data, outlines the seven complementary strategies that characterize exactly how Microsoft competes and operates, including the “Brain Trust” of talented employees and exceptional management; “bang for the buck” competitive strategies and clear organizational goals that produce self-critiquing, learning, and improving; a flexible, incremental approach to product development; and a relentless pursuit of future markets. Cusumano and Selby’s masterful analysis successfully uncovers the distinctive way in which Microsoft has combined all of the elements necessary to get to the top of an enormously important industry—and stay there.

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Summary

Summary

Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on hundreds of millions of computers around the world. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsoft’s astounding success?

Drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft’s innermost secrets. This inside report, based on forty in-depth interviews by authors who had access to confidential documents and project data, outlines the seven complementary strategies that characterize exactly how Microsoft competes and operates, including the “Brain Trust” of talented employees and exceptional management; “bang for the buck” competitive strategies and clear organizational goals that produce self-critiquing, learning, and improving; a flexible, incremental approach to product development; and a relentless pursuit of future markets.

Cusumano and Selby’s masterful analysis successfully uncovers the distinctive way in which Microsoft has combined all of the elements necessary to get to the top of an enormously important industry—and stay there.

Editorial Reviews

Editorial Reviews

“This pragmatic handbook provides instructive lessons for firms and managers in many industries.” Publishers Weekly
“Managers will find helpful insights and approaches to apply within their own firm…highly recommended.” Library Journal
“The most thorough profile of one of the most important companies today.” Booklist

Reviews

Reviews

Author

Author Bio: Michael A. Cusumano

Author Bio: Michael A. Cusumano

Michael A. Cusumano is the Sloan Management Review Distinguished Professor of Management at the Massachusetts Institute of Technology’s Sloan School of Management, with a joint appointment in the MIT Engineering Systems Division. He specializes in strategy, product development, and entrepreneurship in the computer software industry, as well as automobiles and consumer electronics.

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Author Bio: Richard W. Selby

Author Bio: Richard W. Selby

Richard W. Selby, PhD, is the head of software products at Northrop Grumman Space Technology and an adjunct professor of computer science at the University of Southern California. He is the coauthor the bestselling Microsoft Secrets: How the World’s Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People.

Titles by Author

Details

Details

Available Formats : Digital Download, Digital Rental, CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 18.05
Audience: Adult
Language: English