Multicultural Intelligence by David Morse audiobook

Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation, Updated and Revised 2nd Edition

By David Morse
Read by Mike Chamberlain

Tantor Audio
8.56 Hours Unabridged
Format: Digital Download (In Stock)
  • $19.99
    or 1 Credit

    ISBN: 9781977336415

    $12.99 With Membership: Learn More

With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake. Replete with scores of examples of campaigns that have been extremely effective, as well as those that have sparked outrage and boycotts, this book provides eight basic rules that should guide you through the process of marketing as diversity becomes mainstream.

Learn More
Membership Details
  • Only $12.99/month gets you 1 Credit/month
  • Cancel anytime
  • Hate a book? Then we do too, and we'll exchange it.
See how it works in 15 seconds

Summary

Summary

With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.

Replete with scores of examples of campaigns that have been extremely effective, as well as those that have sparked outrage and boycotts, this book provides eight basic rules that should guide you through the process of marketing as diversity becomes mainstream.

Reviews

Reviews

Author

Author Bio: David Morse

Author Bio: David Morse

David Morse is best known for his role as the amiable Dr. Jack “Boomer” Morrison on the long-running TV drama St. Elsewhere. The New England native got his start with the Boston Repertory Theatre in 1971. After six years he moved to New York where he appeared in such shows as Threads (1981). Additionally, he was featured in regional productions of various plays, including Of Mice and Men, A Hatful of Rain and A Death in the Family. In 1997, he won rave reviews and numerous stage awards for his powerful performance as a pedophile in Paula Vogel’s Pulitzer-winning How I Learned to Drive. For his starring role, he won the Drama Logue Award, the Lucille Lortel Award, the Drama Desk Award and the Obie.

Titles by Author

Author Bio: David R. Morse

Author Bio: David R. Morse

Titles by Author

Details

Details

Available Formats : Digital Download
Category: Nonfiction/Business & Economics
Runtime: 8.56
Audience: Adult
Language: English