No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
By Dan S. Kennedy
Read by Mike Lenz
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or 1 CreditISBN: 9781469077734
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Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in "ordinary" businesses including retail stores, restaurants, and sales.
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Summary
Summary
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in "ordinary" businesses including retail stores, restaurants, and sales.Details
Details
Available Formats : | Digital Download, CD, MP3 CD |
Category: | Nonfiction/Business & Economics |
Runtime: | 6.26 |
Audience: | Adult |
Language: | English |
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