No B.S. Guide to Brand-Building by Direct Response by Dan S. Kennedy audiobook

No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It

By Dan S. Kennedy , with Forrest Walden  and Jim Cavale
Read by Stephen R. Thorne

Gildan Media
6.63 Hours Unabridged
Format: Digital Download (In Stock)
  • $19.99
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    ISBN: 9781469068220

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Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make—first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the cofounders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of twenty-one retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand—without corporate-sized investment. Mastering Kennedy's branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe—customers who believe in, buy, and promote their brand. Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.

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Summary

Summary

Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make—first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them.

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the cofounders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of twenty-one retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand—without corporate-sized investment. Mastering Kennedy's branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe—customers who believe in, buy, and promote their brand.

Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.

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Reviews

Author

Author Bio: Dan S. Kennedy

Author Bio: Dan S. Kennedy

Dan S. Kennedy is the author of numerous book on business techniques, is a serial, successful, multimillionaire entrepreneur, a trusted marketing adviser, and consultant and coach to hundreds of private entrepreneurial clients. His newsletter, The No B.S. Marketing Letter, reaches a wide audience, and he speaks before thousands of people each year about techniques of selling and marketing.

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Details

Details

Available Formats : Digital Download
Category: Nonfiction/Business & Economics
Runtime: 6.63
Audience: Adult
Language: English