Play Bigger by Al Ramadan audiobook

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

By Al Ramadan , Dave Peterson , and Christopher Lochhead , with Kevin Maney
Read by Sean Pratt

Harper Business, HarperCollins, HarperAudio 9780062407610
8.11 Hours Unabridged
Format: Digital Download (In Stock)
  • Regular Price: $23.99

    Special Price $12.00

    or 1 Credit

    ISBN: 9780062471932

  • Regular Price: $34.99

    Special Price $20.99

    ISBN: 9781504735261

  • Regular Price: $39.99

    Special Price $23.99

    ISBN: 9781504735278

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

Learn More
Membership Details
  • Only $12.99/month gets you 1 Credit/month
  • Cancel anytime
  • Hate a book? Then we do too, and we'll exchange it.
See how it works in 15 seconds

Summary

Summary

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.

Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.

In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had.

In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.

Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

Editorial Reviews

Editorial Reviews

“Every entrepreneur who wants to take their game to the next level needs to read this book. Category design applies to sports governing bodies, event owners, national teams, and even athletes.” John Bertrand, Americas Cup winner, Olympic medalist
“Every entrepreneur looking to alter the landscape and every CEO looking to reimagine their business can learn from this book. Play Bigger provides inspiration and a framework for building companies that transcend gravity.” Marc Benioff, chairman and CEO, Salesforce

Reviews

Reviews

Author

Author Bio: Al Ramadan

Author Bio: Al Ramadan

Al Ramadan is a cofounder of Play Bigger. He is a former entrepreneur, senior executive, and operating guy who now coaches clients as they design categories that matter. He lives in Silicon Valley.

Titles by Author

Author Bio: Dave Peterson

Author Bio: Dave  Peterson

Dave Peterson is a cofounder of Play Bigger. He is a former entrepreneur, senior executive, and operating guy who now coaches clients as they design categories that matter. He lives in Silicon Valley.

Titles by Author

Author Bio: Christopher Lochhead

Author Bio: Christopher  Lochhead

Christopher Lochhead is a cofounder of Play Bigger. He is a former entrepreneur, senior executive, and operating guy who now coaches clients as they design categories that matter. He lives in Silicon Valley.

Titles by Author

Author Bio: Kevin Maney

Author Bio: Kevin Maney

Kevin Maney writes for Fortune, the Atlantic, Fast Company, and other publications. He was the technology reporter at USA Today for more than twenty years. He is the author of the critically acclaimed books The Maverick and His Machine and Trade-Off. He lives in New York.

Titles by Author

Details

Details

Available Formats : Digital Download, CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 8.11
Audience: Adult
Language: English