Product Management For Dummies by Brian Lawley audiobook

Product Management For Dummies

By Brian Lawley  and Pamela Schure
Read by Chris Sorensen

Tantor Audio
12.92 Hours Unabridged
Format: Digital Download (In Stock)
  • Regular Price: $24.99

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    ISBN: 9781630155100

Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. &#9679 Create a winning strategy for your product &#9679 Gather and analyze customer and market feedback to maximize revenue &#9679 Prioritize and convey requirements to engineering teams effectively Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

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Summary

Summary

Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.

From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.

&#9679 Create a winning strategy for your product

&#9679 Gather and analyze customer and market feedback to maximize revenue

&#9679 Prioritize and convey requirements to engineering teams effectively

Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

Reviews

Reviews

Author

Author Bio: Brian Lawley

Author Bio: Brian Lawley

Titles by Author

Author Bio: Pamela Schure

Author Bio: Pamela Schure

Titles by Author

Details

Details

Available Formats : Digital Download
Category: Nonfiction/Business & Economics
Runtime: 12.92
Audience: Adult
Language: English