Use Design To Design Change

Use Design to Design Change is a guide for creating brands that go beyond selling products to inspire, connect, and make a lasting impact. Written by designer and brand strategist James Hurst, this second edition explores how purpose-driven brands can balance people, planet, and profit to build a legacy of significance.

Organized into three sections—Launch, Scale, and Adapt—the book provides practical tools, actionable insights, and thought-provoking exercises to help you create a brand that resonates deeply with your audience while contributing positively to the world.

Whether you’re an entrepreneur, a creative thinker, or a brand leader, this book will show you how to design a brand that thrives and transforms the world around it. Packed with inspiring stories and strategies, Use Design to Design Change will empower you to rethink what’s possible for your brand.