Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas
By Seth Godin
Read by Seth Godin
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Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.
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Summary
Summary
Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.Then small happened.
Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.
Details
Details
Available Formats : | Digital Download, CD, MP3 CD |
Category: | Nonfiction/Business & Economics |
Runtime: | 7.53 |
Audience: | Adult |
Language: | English |
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