Small Is the New Big by Seth Godin audiobook

Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas

By Seth Godin
Read by Seth Godin

Highbridge Audio, HighBridge
7.53 Hours Abridged
Format: Digital Download (In Stock)
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    ISBN: 9781598871050

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Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next “big” thing.

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Summary

Summary

Big meant economies of scale, lots of resources, and more power. Big meant better.

Then small happened.

Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next “big” thing.

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Author

Author Bio: Seth Godin

Author Bio: Seth Godin

Seth Godin is the former Vice President of Direct Marketing at Yahoo! and the founder of Squidoo.com. His blog is one of the most popular marketing blogs in the world. Godin is the author of over a dozen books, all of which have been bestsellers. Notable titles include Tribe: We Need You to Lead UsPoke the Box, and Purple Cow: Transform Your Business by Being Remarkable. He has been a speaker at numerous large companies nationwide, including Disney, Cadillac, eBay, Google, Amazon, Eddie Bauer, and many others.

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Details

Details

Available Formats : Digital Download
Category: Nonfiction/Business & Economics
Runtime: 7.53
Audience: Adult
Language: English