Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas
By Seth Godin
Read by Seth Godin
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Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.
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Summary
Summary
Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.Then small happened.
Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.
Author
Author Bio: Seth Godin
Seth Godin is the former Vice President of Direct Marketing at Yahoo! and the founder of Squidoo.com. His blog is one of the most popular marketing blogs in the world. Godin is the author of over a dozen books, all of which have been bestsellers. Notable titles include Tribe: We Need You to Lead Us, Poke the Box, and Purple Cow: Transform Your Business by Being Remarkable. He has been a speaker at numerous large companies nationwide, including Disney, Cadillac, eBay, Google, Amazon, Eddie Bauer, and many others.
Details
Details
| Available Formats : | Digital Download, CD, MP3 CD |
| Category: | Nonfiction/Business & Economics |
| Runtime: | 7.53 |
| Audience: | Adult |
| Language: | English |
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