Subscription Marketing by Anne Janzer audiobook

Subscription Marketing

By Anne Janzer
Read by Anne Janzer

Author's Republic
4.47 Hours Unabridged
Format: Digital Download (In Stock)
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    ISBN: 9781518949838

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Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model. Completely revised and expanded to reflect the growing Subscription Economy This completely revised, expanded second edition includes: Updated research and case studies reflecting the rapid growth of subscription-based businesses Real-world examples of effective value nurturing strategies The risks and challenges of subscription marketing If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.

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Summary

Summary

Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things.

Have you changed your marketing practices to thrive in this new reality?

Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model.

Completely revised and expanded to reflect the growing Subscription Economy

This completely revised, expanded second edition includes:
Updated research and case studies reflecting the rapid growth of subscription-based businesses
Real-world examples of effective value nurturing strategies
The risks and challenges of subscription marketing
If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.

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Reviews

Author

Author Bio: Anne Janzer

Author Bio: Anne Janzer

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Details

Details

Available Formats : Digital Download
Category: Nonfiction/Business & Economics
Runtime: 4.47
Audience: Adult
Language: English