Summary of Nir Eyal with Ryan Hoover's Hooked by Falcon Press audiobook

Summary of Nir Eyal with Ryan Hoover's Hooked

By Falcon Press
Read by Brian Smith

Falcon Press LLC
0.38 Hours 1
Format : Digital Download (In Stock)
  • $5.99
    or 1 Credit

    ISBN: 9781664938670

Summary of Nir Eyal with Ryan Hoover's Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be self-sustaining in its ability to keep its users loyal and active. In the past, companies could rely on advertising to remind users to purchase or interact with their product. Today, however, the most successful companies in the world—Facebook, Google, Apple, to name a few—all thrive on becoming an instinctive part of their target users’ lives, triggering them to continue using the product without so much as a reminder. A habit is an action that is performed with little thought or conscious compulsion. If a person needs to overcome a major hurdle to complete the action, it’s unlikely to become an ingrained habit. However…

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Summary

Summary

Summary of Nir Eyal with Ryan Hoover's Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be self-sustaining in its ability to keep its users loyal and active. In the past, companies could rely on advertising to remind users to purchase or interact with their product. Today, however, the most successful companies in the world—Facebook, Google, Apple, to name a few—all thrive on becoming an instinctive part of their target users’ lives, triggering them to continue using the product without so much as a reminder.

A habit is an action that is performed with little thought or conscious compulsion. If a person needs to overcome a major hurdle to complete the action, it’s unlikely to become an ingrained habit. However…

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Author Bio: Falcon Press

Author Bio: Falcon Press

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Details

Details

Available Formats : Digital Download
Runtime: 0.38
Audience: Adult
Language: English