Sway by Ori Brafman audiobook

Sway: The Irresistible Pull of Irrational Behavior

By Ori Brafman , with Rom Brafman
Read by John Apicella

Highbridge Audio, HighBridge
4.88 Hours 1
Format : Digital Download (In Stock)
  • Regular Price: $18.87

    Special Price $15.10

    or 1 Credit

    ISBN: 9781598876307

    $12.99 With Membership: Learn More
  • Regular Price: $29.99

    Special Price $19.49

    ISBN: 9781665166362

    In Stock ● Ships in 1-2 days

  • Regular Price: $39.99

    Special Price $25.99

    ISBN: 9781665166355

    In Stock ● Ships in 1-2 days

Like the bestsellers Blink and Freakonomics, this lively narrative is a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making. A Harvard Business School student pays over $200 for a $20 bill. Washington, DC, commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do? Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, brothers Ori and Rom Brafman reveal the dynamic forces that act on us repeatedly over time, affecting nearly every aspect of our personal and business lives. They show how we are sabotaged by loss aversion (going to great lengths to avoid perceived losses), the diagnosis bias (ignoring evidence that contradicts our initial take on a person or situation), and commitment (even when a plan isn't working, we are reluctant to change course). Weaving together colorful stories—about dot-com millionaires, game show audiences, NBA coaches, and the US Supreme Court—Sway tours the flip side of reason and points us toward a more rational life.

Learn More
Membership Details
  • Only $12.99/month gets you 1 Credit/month
  • Cancel anytime
  • Hate a book? Then we do too, and we'll exchange it.
See how it works in 15 seconds

Summary

Summary

Like the bestsellers Blink and Freakonomics, this lively narrative is a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making.

A Harvard Business School student pays over $200 for a $20 bill. Washington, DC, commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, brothers Ori and Rom Brafman reveal the dynamic forces that act on us repeatedly over time, affecting nearly every aspect of our personal and business lives. They show how we are sabotaged by loss aversion (going to great lengths to avoid perceived losses), the diagnosis bias (ignoring evidence that contradicts our initial take on a person or situation), and commitment (even when a plan isn't working, we are reluctant to change course).

Weaving together colorful stories—about dot-com millionaires, game show audiences, NBA coaches, and the US Supreme Court—Sway tours the flip side of reason and points us toward a more rational life.

Reviews

Reviews

Author

Author Bio: Ori Brafman

Author Bio: Ori Brafman

Ori Brafman is coauthor of The Starfish and the Spider and is a renowned organizational expert who regularly speaks before Fortune 500, governmental, and military audiences. A graduate of Stanford Business School, he lives in San Francisco.

Titles by Author

See All

Details

Details

Available Formats : Digital Download, CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 4.88
Audience: Adult
Language: English