The 22 Immutable Laws of Marketing by Al Ries audiobook

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

By Al Ries and Jack Trout
Read by Al Ries and Jack Trout

HarperAudio
1.43 Hours Abridged
Format: Digital Download (In Stock)
  • $6.99
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    ISBN: 9780060859992

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

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Summary

Summary

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

Editorial Reviews

Editorial Reviews

“The book is fun to read [and] contains solid information.”  Library Journal
“An easy read and easy way to slide into a topic perceived as formidable.”  Booklist 

Reviews

Reviews

Author

Author Bio: Al Ries

Author Bio: Al Ries

Al Ries and his daughter and business partner Laura Ries are two of the world’s best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding, The Fall of Advertising and the Rise of PR (which was a Wall Street Journal and a BusinessWeek bestseller), and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others.

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Author Bio: Jack Trout

Author Bio: Jack Trout

Jack Trout is president of Trout & Partners, a marketing firm with offices in thirteen countries and a client list that includes AT&T, IBM, Sears, Merrill Lynch, and other Fortune 500 companies. He was the first to popularize the idea of “positioning” products in the minds of consumers. He is a sought-after speaker and the author of numerous marketing books, including Differentiate or Die, In Search of the Obvious, Repositioning, and many others.

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Details

Details

Available Formats : Digital Download
Runtime: 1.43
Audience: Adult
Language: English