The Adweek Copywriting Handbook by Joseph Sugarman audiobook

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

By Joseph Sugarman
Read by Mike Lenz

Gildan Media
11.15 Hours 1
Format : Digital Download (In Stock)
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    ISBN: 9781663711311

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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Summary

Summary

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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Author

Author Bio: Joseph Sugarman

Author Bio: Joseph Sugarman

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Details

Details

Available Formats : Digital Download, CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 11.15
Audience: Adult
Language: English