The Game-Changer by A. G. Lafley audiobook

The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation

By A. G. Lafley and Ram Charan
Read by Marc Cashman

Random House Audio
12.45 Hours Unabridged
Format: Digital Download (In Stock)
  • $22.50
    or 2 Credits

    ISBN: 9781415948033

How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job. Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets. Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to: • Make consumers and customers the boss, not the CEO or the management team • Innovate to grow a mature business • Develop higher growth, higher margin businesses • Create new customers and new markets • Revitalize a business model • Reach outside your own business and tap into the abundant brainpower and creativity of the world • Integrate innovation into the mainstream of your managerial decision making • Manage risk • Become a leader of innovation We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win—arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis. This is a game-changing book that helps you redefine your leadership and improve your management game.

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Summary

Summary

How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job.

Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.

Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:

• Make consumers and customers the boss, not the CEO or the management team
• Innovate to grow a mature business
• Develop higher growth, higher margin businesses
• Create new customers and new markets
• Revitalize a business model
• Reach outside your own business and tap into the abundant brainpower and creativity of the world
• Integrate innovation into the mainstream of your managerial decision making
• Manage risk
• Become a leader of innovation

We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win—arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.

This is a game-changing book that helps you redefine your leadership and improve your management game.

Editorial Reviews

Editorial Reviews

Ram has this rare ability to distill meaningful frommeaningless. Jack Welch
Among the world’s most sought after CEO advisers. BusinessWeek
Ram Charan is my ‘secret weapon’ . . . constantly providing depth to issues, not just answers. Ivan Seidenberg, chairman and CEO of Verizon Communications
Ram Charan knows more about corporate America than anyone. Dick Harrington, CEO of The Thomson Corporation
Ram Charan is the most influential consultant alive. Fortune magazine
The proof of Lafley’s approach is plain enough. . . . P&G has not only doubled the number of new products . . . but also more than doubled its portfolio of billion-dollar brands and its stock price. U.S. News & World Report
Of all the firms on the 2007 ranking of the ‘World’s Most Innovative Companies,’ few are more closely associated with today’s innovation zeitgeist than . . . Procter & Gamble . . . now famous for its open approach to innovation. BusinessWeek
Lafley brought a whole lot of creativity and rigor to P&G’s innovation process. Fortune magazine
A. G. Lafley has reenergized a venerable giant . . . with a style and energy that will be the subject of business school cases for years to come. Chief Executive magazine
A. G. Lafley has made Procter & Gamble great again. The Economist

Reviews

Reviews

Author

Author Bio: A. G. Lafley

Author Bio: A. G. Lafley

A. G. Lafley is the chairman and CEO of P&G, which is consistently recognized as one of the most admired companies in the world and a great developer of business leaders. He was named CEO of the year in 2006 by Chief Executive magazine and serves on the boards of GE and Dell. His first opportunity to manage a business came when he was in the Navy and in charge of retail and services businesses for ten thousand Navy and Marine Corps people and their families. After the Navy he went to Harvard Business School, and then joined P&G following graduation. He started as a brand assistant for Joy in 1977 and was appointed CEO in June of 2000.

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Author Bio: Ram Charan

Author Bio: Ram Charan

Ram Charan is a distinguished business advisor, business strategy expert, and speaker. For over thirty-five years, he has worked with top executives at some of the world’s most successful companies, including GE, Verizon, Dupont, and Bank of America. He is the coauthor of What the CEO Wants You to Know and Confronting Reality, among others. His articles have appeared in publications such as Financial Times, Harvard Business Review, Director’s Monthly, and Strategy and Business. Charan has served on the Blue Ribbon Commission and was elected a distinguished fellow of the National Academy of Human Resources. Currently on the board of Austin Industries and Tyco Electronics, he resides in Dallas, Texas.

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Details

Details

Available Formats : Digital Download
Runtime: 12.45
Audience: Adult
Language: English