The Leadership Campaign by Scott Miller audiobook

The Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory

By Scott Miller  and David Morey
Read by Jeff Cummings

Brilliance Audio
6.85 Hours 1
Format : Digital Download (In Stock)
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    ISBN: 9781511376426

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    ISBN: 9781511376433

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The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the "Campaign Model" for Apple, putting Jobs upfront as his company's perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn: • Success-building communications skills used to train political leaders and CEOs around the world. • Proven strategies to take control of the competitive dialogue and never let go. • How to go for the win, the whole win, and nothing but the win for you and your company.

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Summary

Summary

The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields.

Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy.

Then, in 1984, Steve Jobs asked them to build the "Campaign Model" for Apple, putting Jobs upfront as his company's perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business.

Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company.

The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn:

• Success-building communications skills used to train political leaders and CEOs around the world.
• Proven strategies to take control of the competitive dialogue and never let go.
• How to go for the win, the whole win, and nothing but the win for you and your company.

Reviews

Reviews

Author

Author Bio: Scott Miller

Author Bio: Scott Miller

Scott Miller is the author of The President and the Assassin: McKinley, Terror, and Empire at the Dawn of the American Century. As a correspondent for the Wall Street Journal and Reuters, Mr. Miller spent nearly two decades in Asia and Europe, reporting from more than twenty-five countries. He covered fields as varied as the Japanese economic collapse, the birth of a single European currency, and competitive speed knitting. Mr. Miller holds degrees in economics and communications and earned a Master of Philosophy in international relations from the University of Cambridge. He now lives in Seattle with his wife and two daughters. He enjoys mountain biking, back-country skiing, fly fishing, and college football.

Titles by Author

Author Bio: David Morey

Author Bio: David Morey

Titles by Author

Details

Details

Available Formats : Digital Download, CD
Category: Nonfiction/Business & Economics
Runtime: 6.85
Audience: Adult
Language: English