The Medici Effect by Frans Johansson audiobook

The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation

By Frans Johansson
Read by Frans Johansson

Tantor Audio
6.74 Hours Unabridged
Format: Digital Download (In Stock)
  • $15.99
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    ISBN: 9781515979340

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  • $32.99

    ISBN: 9781515909347

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples on how we can turn the ideas we discover into path-breaking innovations.

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Summary

Summary

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples on how we can turn the ideas we discover into path-breaking innovations.

Editorial Reviews

Editorial Reviews

Mashing up concepts like this in seemingly random ways encourages our brains to think non-linearly, and often results in surprisingly original ideas. NOW Magazine

Reviews

Reviews

Details

Details

Available Formats : Digital Download, CD
Category: Nonfiction/Business & Economics
Runtime: 6.74
Audience: Adult
Language: English