The Microsoft Edge: Insider Strategies for Building Success

By Julie Bick
Read by Susan O’Malley

4.63 Hours 01/01/2000 unabridged
Format:
  • $29.95

    ISBN: 9781441784551

  • $29.95

    ISBN: 9781441784568

Behind the scenes at Microsoft, some of the nation’s most savvy and successful managers are at work every day. How can their innovative perspectives and daily practices help guide your own journey on the road to success? Microsoft veteran Julie Bick reveals the company’s insider strategies, packed with on-the-job insights and practical techniques. From vice presidents to front-line managers, Bick interviews Microsofties to learn how they: * Launch new products and get the most out of not-so-new products * Design websites and do business on the Internet * Work with service agencies, dealers, coworkers, and the press * Hire the best people they can and keep them happy An entertaining read for seasoned managers and a smart business tool kit for the new kid on the block, this is a storehouse of advice that can give you the edge in any industry.

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Summary

Summary

Behind the scenes at Microsoft, some of the nation’s most savvy and successful managers are at work every day. How can their innovative perspectives and daily practices help guide your own journey on the road to success? Microsoft veteran Julie Bick reveals the company’s insider strategies, packed with on-the-job insights and practical techniques. From vice presidents to front-line managers, Bick interviews Microsofties to learn how they:

* Launch new products and get the most out of not-so-new products
* Design websites and do business on the Internet
* Work with service agencies, dealers, coworkers, and the press
* Hire the best people they can and keep them happy

An entertaining read for seasoned managers and a smart business tool kit for the new kid on the block, this is a storehouse of advice that can give you the edge in any industry.

Editorial Reviews

Editorial Reviews

“In a climate where old dogs have to dance fast, [Bick] offers some very good steps. The section on hiring and keeping creative people ought to be required listening for all e-age managers.” AudioFile
“This practical guide to proven management and marketing techniques also provides insight into the inner workings of Microsoft and is an important addition to collections on that company and on management and marketing.” Library Journal
“Susan O’Malley’s strong voice lends to her reading of Julie Bick’s Microsoft Edge, which probes behind the scenes at Microsoft to reveal managerial practices which helped make the company a success.” Reviewer’s Bookwatch

Reviews

Reviews

Author

Author Bio: Julie Bick

Julie Bick is a magna cum laude graduate of Cornell University and a graduate of the Wharton Business School at the University of Pennsylvania. She worked at Microsoft for five years as a product manager and group manager on a variety of products for the office, home, and web. She is the author of the national bestseller All I Really Need to Know in Business I Learned at Microsoft, which has been published in languages around the world, from Chinese to Dutch to Portuguese.

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Details

Details

Available Formats : CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 4.63
Audience: Adult
Language: English