The NBA Story by Rich Mintzer audiobook

The NBA Story: How the Sports League Slam-Dunked Its Way into a Global Business Powerhouse

By Rich Mintzer , with Eric Mintzer
Read by Jakob Lewis

HarperCollins Leadership on Brilliance Audio, HarperCollins Leadership 9781400218851
3.98 Hours 1
Format : Digital Download (In Stock)
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    ISBN: 9781400218875

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    ISBN: 9781713504016

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What can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today. Today’s NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn’t always so glamorous. The multi-billion-dollar league has grown from humble roots into a sports powerhouse that is loved around the world due to savvy digital marketing and a global focus. Thanks to the popularity of individual players and team rivalries, the NBA has survived league mergers and financial crisis. Teams have earned the respect of millions of loyal fans who are dedicated to the success of each and every organization within the league. Through the story of the NBA, you’ll learn: How to keep a dream alive when it seems like no one wants to see it come true. How a company can find their way out of a financial crisis. How presentation is the secret sauce to the success of any show. And how a company can build a loyal fan base who will do anything to keep them on top.

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Summary

Summary

What can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today.

Today’s NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn’t always so glamorous.

The multi-billion-dollar league has grown from humble roots into a sports powerhouse that is loved around the world due to savvy digital marketing and a global focus. Thanks to the popularity of individual players and team rivalries, the NBA has survived league mergers and financial crisis. Teams have earned the respect of millions of loyal fans who are dedicated to the success of each and every organization within the league.

Through the story of the NBA, you’ll learn:

  • How to keep a dream alive when it seems like no one wants to see it come true.
  • How a company can find their way out of a financial crisis.
  • How presentation is the secret sauce to the success of any show.
  • And how a company can build a loyal fan base who will do anything to keep them on top.

Reviews

Reviews

Author

Author Bio: Rich Mintzer

Author Bio: Rich Mintzer

Rich Mintzer is an expert in making complicated topics reader-friendly, including business, technology and environmental concerns. He has written more than forty-five nonfiction books on a wide range of topics. He has also spent twenty years as a magazine journalist and the past several years writing and producing web content.

Titles by Author

Author Bio: Eric Mintzer

Author Bio: Eric Mintzer

Titles by Author

Details

Details

Available Formats : Digital Download, CD
Category: Nonfiction/Business & Economics
Runtime: 3.98
Audience: Adult
Language: English