The Popcorn Report by Faith Popcorn audiobook

The Popcorn Report: Faith Popcorn on the Future of Your Company, Your World, Your Life

By Faith Popcorn
Read by Faith Popcorn

Simon & Schuster Audio
1.50 Hours 1
Format : Digital Download (In Stock)
  • $7.95
    or 1 Credit

    ISBN: 9780743541800

The Future Is In Your Hands Faith Popcorn has seen it coming -- and now she tells you how to profit from the enormous transformation that will sweep mainstream America in the coming years. The founder of BrainReserve, the top-dollar trend-spotter for the nation's biggest blue-chip companies, Popcorn now shares her vision of the future for anyone who wants an early look at the products we'll buy (and sell), the careers we'll choose and the lives we'll lead in the coming years. Popcorn, who predicted the fall of New Coke, the rise of cocooning and the return to decency, sees the 1990s as "the shakeup decade" -- a time when we will act upon a growing desire to fix our lives and the world. She offers ten trends that will characterize this change, including: Down-Aging: A second adolescence for our aging population Cashing Out: The move away from the rate race and back to ourselves S.O.S.: Saving our Society -- and our world. The future is a serious business -- for your company, your family, and your own sense of well being -- and it's scarier than ever before. Don't worry: The Popcorn Report, an upbeat, inspiring, insider's guide to the future, will help you transform your fear into hope, and show you how to turn the uncertainties of today into the opportunities of tomorrow.

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Summary

Summary

The Future Is In Your Hands

Faith Popcorn has seen it coming -- and now she tells you how to profit from the enormous transformation that will sweep mainstream America in the coming years. The founder of BrainReserve, the top-dollar trend-spotter for the nation's biggest blue-chip companies, Popcorn now shares her vision of the future for anyone who wants an early look at the products we'll buy (and sell), the careers we'll choose and the lives we'll lead in the coming years.

Popcorn, who predicted the fall of New Coke, the rise of cocooning and the return to decency, sees the 1990s as "the shakeup decade" -- a time when we will act upon a growing desire to fix our lives and the world. She offers ten trends that will characterize this change, including:

Down-Aging: A second adolescence for our aging population
Cashing Out: The move away from the rate race and back to ourselves
S.O.S.: Saving our Society -- and our world.

The future is a serious business -- for your company, your family, and your own sense of well being -- and it's scarier than ever before. Don't worry: The Popcorn Report, an upbeat, inspiring, insider's guide to the future, will help you transform your fear into hope, and show you how to turn the uncertainties of today into the opportunities of tomorrow.

Editorial Reviews

Editorial Reviews

“As usual, Faith Popcorn is one step ahead of anybody else. Her prescient thinking is brilliant, intriguing, and thought-provoking.”  Martha Stewart 
The Popcorn Report is a fascinating and important work for anyone who produces, sells or consumes.”  New York Newsday 
“Popcorn and staff have developed refreshingly original concepts.”  Publishers Weekly
“[Popcorn’s] thoughtful book is guaranteed to stimulate creative thinking as managers plan for the future.”  Library Journal 

Reviews

Reviews

Author

Author Bio: Faith Popcorn

Author Bio: Faith Popcorn

Faith Popcorn, bestselling author of EVEolution, Clicking, The Popcorn Report, and Dictionary of the Future, is founder of Faith Popcorns BrainReserve, the futurist marketing consultancy she established in 1974. She is recognized as Americas foremost trend expert. As key strategist for the BrainReserve, Faith applies her insight into cultural and business trends to help the companys clients reposition established brands or companies, develop new products, and define areas of new business opportunity. She is a trusted advisor to the Fortune 500, including such companies as American Express, Bel Group, Campbells Soup, CitiBank, Discovery Communications, Dunkin Donuts, Johnson & Johnson, Kelloggs, KFC, PepsiCo, Mars, SC Johnson, and Tylenol. With a documented 95 percent accuracy rate, she predicted the demand for fresh foods and four-wheel drives, as well as the spiritual tenor of the new millennium. She is a graduate of New York University.

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Details

Details

Available Formats : Digital Download
Runtime: 1.50
Audience: Adult
Language: English