The Power of Fifty Bits by Bob Nease audiobook

The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results

By Bob Nease
Read by Qarie Marshall

Dreamscape
5.40 Hours Unabridged
Format: Digital Download (In Stock)
  • Regular Price: $24.99

    Special Price $12.50

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    ISBN: 9781682628362

Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former chief scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.

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Summary

Summary

Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want.

As the former chief scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.

Editorial Reviews

Editorial Reviews

“Focusing on activating good intentions that many people already have can be much more effective than trying to change their intentions through education and increased incentives…a thoughtful, easy-to-digest approach for individuals and organizations seeking to foster better choices.” Kirkus Reviews

Reviews

Reviews

Author

Author Bio: Bob Nease

Author Bio: Bob Nease

Bob Nease recently retired as the chief scientist at Express Scripts. Bob received his doctorate from Stanford University, where he studied methods to improve health and medical decisions made by doctors and patients. Before joining Express Scripts, he was an associate professor of Internal Medicine at Washington University in St. Louis and an assistant professor at the Dartmouth Medical School. He and his wife Gina split their time between Phoenix, Austin, and their farm in rural Italy.

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Details

Details

Available Formats : Digital Download
Category: Nonfiction/Business & Economics
Runtime: 5.40
Audience: Adult
Language: English