The Revenue Acceleration Rules by Samrat Upadhyay audiobook

The Revenue Acceleration Rules: Supercharge Sales and Marketing Through Artificial Intelligence, Predictive Technologies and Account-Based Strategies

By Shashi Upadhyay  and Kent McCormick
Read by Eric Martin

Gildan Media
4.89 Hours Unabridged
Format: Digital Download (In Stock)
  • $12.99
    or 1 Credit

    ISBN: 9781469071237

Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from "why?" to "how?", this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace. Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space. ● Supercharge your demand waterfall ● Align marketing and sales ● Learn best practices from industry experts ● Grow revenue with account-based marketing

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Summary

Summary

Turn data into revenue in the B2B marketing sphere

The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from "why?" to "how?", this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace.

Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space.

● Supercharge your demand waterfall

● Align marketing and sales

● Learn best practices from industry experts

● Grow revenue with account-based marketing

Reviews

Reviews

Author

Author Bio: Samrat Upadhyay

Author Bio: Samrat Upadhyay

Samrat Upadhyay was born and raised in Nepal. He is the author of Arresting God in Kathmandu, a Whiting Award winner; The Royal Ghosts; The Guru of Love, a New York Times Notable Book and a San Francisco Chronicle Best Book of the Year; and Buddha’s Orphans. He has written for the New York Times and has appeared on BBC Radio and National Public Radio. Upadhyay teaches in the creative writing program at Indiana University.

Titles by Author

Author Bio: Shashi Upadhyay

Author Bio: Shashi Upadhyay

Titles by Author

Author Bio: Kent McCormick

Author Bio: Kent McCormick

Titles by Author

Details

Details

Available Formats : Digital Download
Category: Nonfiction/Business & Economics
Runtime: 4.89
Audience: Adult
Language: English