Three Kings by Zack O’Malley  Greenburg audiobook

Three Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop's Multibillion-Dollar Rise

By Zack O’Malley Greenburg
Read by Matt Amendt

Little, Brown & Company, Hachette Book Group 9780316316538
8.57 Hours Unabridged
Format: Digital Download (In Stock)
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    ISBN: 9781478911784

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    ISBN: 9781549196362

Tracing the careers of hip-hop’s three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over $2 billion made them the three richest American musicians, period. Yet their fortunes have little to do with selling their own albums: between Diddy’s Ciroc vodka, Dre’s $3 billion sale of his Beats headphones to Apple, and Jay-Z’s Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls. Hip-hop is no longer just a musical genre; it’s become a way of life that encompasses fashion, film, food, drink, sports, electronics and more—one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kings—who all started their own record labels and released classic albums before moving on to become multifaceted businessmen—hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry. These men are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to be told in full. Based on a decade of reporting, and interviews with more than 100 sources including hip-hop pioneers Russell Simmons and Fab 5 Freddy; new-breed executives like former Def Jam chief Kevin Liles and venture capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O’Neal, Three Kings tells the fascinating story of the rise and rise of the three most influential musicians in America.

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Summary

Summary

Tracing the careers of hip-hop’s three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z

Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over $2 billion made them the three richest American musicians, period. Yet their fortunes have little to do with selling their own albums: between Diddy’s Ciroc vodka, Dre’s $3 billion sale of his Beats headphones to Apple, and Jay-Z’s Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls.

Hip-hop is no longer just a musical genre; it’s become a way of life that encompasses fashion, film, food, drink, sports, electronics and more—one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kings—who all started their own record labels and released classic albums before moving on to become multifaceted businessmen—hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry.

These men are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to be told in full. Based on a decade of reporting, and interviews with more than 100 sources including hip-hop pioneers Russell Simmons and Fab 5 Freddy; new-breed executives like former Def Jam chief Kevin Liles and venture capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O’Neal, Three Kings tells the fascinating story of the rise and rise of the three most influential musicians in America.

Editorial Reviews

Editorial Reviews

“There is no keener, more knowledgeable, and scintillating observer of the modern cultural scene than Zack Greenburg.” Steve Forbes, editor-in-chief of Forbes
“A vividly clear depiction of the commercial empires built by Diddy, Jay-Z, and Dr. Dre…An exceptional read.” Rocky Bucano, president of the Universal Hip-Hop Museum

Reviews

Reviews

Author

Author Bio: Zack O’Malley Greenburg

Author Bio: Zack O’Malley  Greenburg

Zack O’Malley Greenburg is a staff writer at Forbes, where he has covered finance and music since 2005. He has profiled the likes of Akon, 50 Cent, and Afrika Bambaataa; his stories have taken him from the casinos of Macau to the diamond mines of Sierra Leone. He has also written for the Washington Post, Huffington Post, and Dan’s Papers. He lives in New York City.

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Details

Details

Available Formats : Digital Download, CD
Category: Nonfiction/Business & Economics
Runtime: 8.57
Audience: Adult
Language: English