Total Competition by Ross Brawn audiobook

Total Competition: Lessons in Strategy from Formula One

By Ross Brawn  and Adam Parr
Read by Adam Parr  and Peter Noble

Simon & Schuster Audio UK
7.19 Hours 1
Format : Digital Download (In Stock)
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    ISBN: 9781471168833

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Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.   Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.    Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals.   

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Summary

Summary

Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.
 
Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong. 
 
Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals. 
 

Editorial Reviews

Editorial Reviews

'Eccentric but brilliant...some theories from within could be applied to other professions and indeed personal lives.' 
'It has widespread appeal as well as offering a unique insight into F1...this is a must-read.' Edd Straw
‘A fascinating insight’  Giles Richards
'A must-have insight into the awe-inspiring career of a true motor racing great' 

Reviews

Reviews

Author

Author Bio: Ross Brawn

Author Bio: Ross Brawn

Titles by Author

Author Bio: Adam Parr

Author Bio: Adam Parr

Titles by Author

Details

Details

Available Formats : Digital Download
Category: Nonfiction/Biography
Runtime: 7.19
Audience: Adult
Language: English