Treasure Hunt: Inside the Mind of the New Consumer
By Michael J. Silverstein , John Butman
Read by John H. Mayer
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1 Format: Digital Download
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Regular Price: $15.00
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or 1 CreditISBN: 9780739340851
A BMW in a Costco parking lot? A working-class family with a 50-inch plasma TV? What’s going on in the mind of the new consumer? TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.
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Summary
Summary
A BMW in a Costco parking lot? A working-class family with a 50-inch plasma TV? What’s going on in the mind of the new consumer? TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.Author
Author Bio: Michael J. Silverstein
Michael J. Silverstein joined the Boston Consulting Group in 1980. He currently leads its client service initiative and is a member of the firm’s Executive Committee. He was formerly the global leader of BCG’s consumer practice and is an expert in consumer behavior and the consumer-driven economy. In addition to his client work, Michael is coauthor, with Neil Fiske, of the bestselling title Trading Up. In 2006 his published the sequel, Treasure Hunt. Prior to joining BCG, Michael worked for United Press International, first as a reporter and later in new product development. He holds an MBA with distinction from Harvard Business School and a BA in economics and history from Brown University. In his leisure time, he enjoys running, golf, photography, and cooking. He is a member of Chicago’s Goodman Theatre Board.
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Author Bio: John Butman
John Butman advises and collaborates with individual content experts and leaders of global companies, not-for-profit institutions, consultancies, and government organizations, helping them shape and express their ideas and establish idea platforms. He has written or collaborated on many books, including New York Times, Boston Globe, Business Week, and Toronto Globe and Mail bestsellers. His firm, Idea Platforms, is based in Cambridge, Massachusetts.
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Details
Details
| Available Formats : | Digital Download |
| Runtime: | 9.33 |
| Audience: | Adult |
| Language: | English |
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