Unfiltered Marketing by Stephen Denny audiobook

Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World

By Stephen Denny  and Paul Leinberger
Foreword by Brian Solis
Read by Walter Dixon

Gildan Media 9781632651785
7.18 Hours 1
Format : Digital Download (In Stock)
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You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing. Drawing on four years of global research, authors Denny and Leinberger have developed a comprehensive five-step process for successfully rehumanizing the digital brand experience and gaining customer loyalty. To follow it, companies must understand that consumers are (1) seeking control in an out-of-control world; and executives must rework their brand to be (2) unscripted, (3) in-process, and (4) in-context, in order to master (5) heroic credibility (brands standing by their philosophy and values). Abiding by these rules, businesses follow in the successful footsteps of brands like Patagonia, T-Mobile, Adidas, GoDaddy, and others.

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Summary

Summary

You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection.

As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing.

Drawing on four years of global research, authors Denny and Leinberger have developed a comprehensive five-step process for successfully rehumanizing the digital brand experience and gaining customer loyalty. To follow it, companies must understand that consumers are (1) seeking control in an out-of-control world; and executives must rework their brand to be (2) unscripted, (3) in-process, and (4) in-context, in order to master (5) heroic credibility (brands standing by their philosophy and values). Abiding by these rules, businesses follow in the successful footsteps of brands like Patagonia, T-Mobile, Adidas, GoDaddy, and others.

Reviews

Reviews

Author

Author Bio: Stephen Denny

Author Bio: Stephen Denny

Stephen Denny is the president of strategy, marketing, and branding consultancy Denny Marketing. He has lived and worked in the US and Japan, holds several patents, has lectured at top graduate schools and industry forums, and holds an MBA from the Wharton School of the University of Pennsylvania. A frequent contributing editor to The Daily Fix and Marketing Profs, he is the author of Killing Giants: 10 Strategies to Topple the Goliath in Your Industry.

Titles by Author

Author Bio: Paul Leinberger

Author Bio: Paul Leinberger

Titles by Author

Details

Details

Available Formats : Digital Download, CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 7.18
Audience: Adult
Language: English