Unlabel by Marc Ecko audiobook

Unlabel: Selling You Without Selling Out

By Marc Ecko
Read by Todd Haberkorn and Marc Ecko

Brilliance Audio
8.77 Hours Unabridged
Format: Digital Download (In Stock)
  • $14.99
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    ISBN: 9781480538757

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“Living proof that you can be a marketing and business whiz and still be a true artist.” —CNBC As instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Eckō Unltd. and Complex Media. As Eckō explains, it’s not enough to simply merge your inner artist with business savvy—you must understand the anatomy of a brand, starting with its authentic spine. With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future. Unlabel is a bold and honest approach to building an authentic personal brand and growing a bootstrap start-up into a sustainable business.

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Summary

Summary

A Washington Post bestseller

“Living proof that you can be a marketing and business whiz and still be a true artist.” —CNBC

As instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.

This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.

Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Eckō Unltd. and Complex Media. As Eckō explains, it’s not enough to simply merge your inner artist with business savvy—you must understand the anatomy of a brand, starting with its authentic spine.

With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.

Unlabel is a bold and honest approach to building an authentic personal brand and growing a bootstrap start-up into a sustainable business.

Editorial Reviews

Editorial Reviews

“Voice pro Todd Haberkorn sounds a lot like the author and captures every bit of Ecko’s swagger and authenticity as he moves through this one-of-a-kind audio presentation. He’s most effective when delivering the author’s streetwise anecdotes, which are full of big-city attitude, memorable characters, and poignant reflections. The audio succeeds as a memoir as well as an entrepreneurial lesson because the rags-to-riches story is infused with appealing humility and optimism. This is an essential listen for creative people who have more desire than confidence when it comes to expressing themselves in the marketplace.” AudioFile

Reviews

Reviews

Author

Author Bio: Marc Ecko

Author Bio: Marc Ecko

Marc Ecko is the founder and CEO of Ecko Unlimited, a brand that extends to five thousand stores in eighty countries. In 2006, he was named as one of Details magazine’s “Most Powerful Men Under 38” and New York magazine listed him as one of the city’s most influential. He is also the owner of Complex Media, a network of fifty websites featuring content on music, style, sports, and pop culture that generates 350 million page views a month.

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Details

Details

Available Formats : Digital Download
Runtime: 8.77
Audience: Adult
Language: English