Unleashing the Idea Virus by Seth Godin audiobook

Unleashing the Idea Virus

By Seth Godin
Read by Seth Godin

Simon & Schuster Audio
2.12 Hours Abridged
Format: Digital Download (In Stock)
  • $11.95
    or 1 Credit

    ISBN: 9780743561181

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus. In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.

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Summary

Summary

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.

In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.

Editorial Reviews

Editorial Reviews

“An infectious and highly recommended read.” Amazon.com editorial review
“Seth not only gets it, he gives it as well. Unleashing the Idea Virus is living, livid, vivid proof.” Doc Searls, author of The Cluetrain Manifesto
“This is the only (idea) virus that will save you time and make you money.” Guy Kawasaki, CEO, garage.com

Reviews

Reviews

Author

Author Bio: Seth Godin

Author Bio: Seth Godin

Seth Godin is the former Vice President of Direct Marketing at Yahoo! and the founder of Squidoo.com. His blog is one of the most popular marketing blogs in the world. Godin is the author of over a dozen books, all of which have been bestsellers. Notable titles include Tribe: We Need You to Lead UsPoke the Box, and Purple Cow: Transform Your Business by Being Remarkable. He has been a speaker at numerous large companies nationwide, including Disney, Cadillac, eBay, Google, Amazon, Eddie Bauer, and many others.

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Details

Details

Available Formats : Digital Download
Runtime: 2.12
Audience: Adult
Language: English