UnMarketing by Scott Stratten audiobook

UnMarketing: Stop Marketing. Start Engaging.

By Scott Stratten
Read by Scott Stratten

Gildan Media
5.58 Hours 1
Format : Digital Download (In Stock)
  • $15.99
    or 1 Credit

    ISBN: 9781663704795

    $12.99 With Membership: Learn More
  • Regular Price: $34.99

    Special Price $22.74

    ISBN: 9798200547548

    In Stock ● Ships in 1-2 days

  • Regular Price: $39.99

    Special Price $25.99

    ISBN: 9798200547555

    In Stock ● Ships in 1-2 days

For generations, marketing has been hypocritical. Weve been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet were all aware that no one likes to be marketed to. People dont read newspapers for the ads (if they still read them at all); they dont sit by the phone waiting for a cold call; and no one rushes to their mailbox looking for junk mail. Yet for generations we keep teaching the same old stuff; cold calling, direct mail, advertising. Weve come to accept that a 0.01% response rate is a success and every no could lead to the next yes. UnMarketing is here to tell readers that we need to UnLearn the old way. Potential and current customers want to be listened to, validated, and have a platform to be heard -- especially online. This book will show people how to create a mindset and systems that perpetually attract the right customers. Instead of teaching the tired method of Push re the logical choice).  Marketing isnt a task, a role or speciality. It will help all professionals realize that every single time a potential customer comes across a point of engagement with your company -- you are marketing.

Learn More
Membership Details
  • Only $12.99/month gets you 1 Credit/month
  • Cancel anytime
  • Hate a book? Then we do too, and we'll exchange it.
See how it works in 15 seconds

Summary

Summary

For generations, marketing has been hypocritical. Weve been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet were all aware that no one likes to be marketed to. People dont read newspapers for the ads (if they still read them at all); they dont sit by the phone waiting for a cold call; and no one rushes to their mailbox looking for junk mail. Yet for generations we keep teaching the same old stuff; cold calling, direct mail, advertising. Weve come to accept that a 0.01% response rate is a success and every no could lead to the next yes. UnMarketing is here to tell readers that we need to UnLearn the old way. Potential and current customers want to be listened to, validated, and have a platform to be heard -- especially online. This book will show people how to create a mindset and systems that perpetually attract the right customers. Instead of teaching the tired method of Push re the logical choice).  Marketing isnt a task, a role or speciality. It will help all professionals realize that every single time a potential customer comes across a point of engagement with your company -- you are marketing.

Reviews

Reviews

Author

Author Bio: Scott Stratten

Author Bio: Scott Stratten

Titles by Author

Details

Details

Available Formats : Digital Download, CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 5.58
Audience: Adult
Language: English