Wild Company by Mel  Ziegler audiobook

Wild Company: The Untold Story of Banana Republic

By Mel Ziegler and Patricia Ziegler
Read by George Newbern and Elisabeth Rodgers

Blackstone Publishing, Blackstone Publishing 9781451683509
5.27 Hours Unabridged
Format: Digital Download (In Stock)
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    ISBN: 9781504670586

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With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Reimagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone. In a book that’s honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic’s early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as “professional amateurs,” they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be “the best catalog of all time.” A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for listeners determined to create their own destiny with a passion for life, work, and fun.

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Summary

Summary

With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Reimagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.

In a book that’s honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic’s early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as “professional amateurs,” they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be “the best catalog of all time.”

A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for listeners determined to create their own destiny with a passion for life, work, and fun.

Editorial Reviews

Editorial Reviews

“This is a wonderful book, a book about joy and guts and art. Mel and Patricia understand that a store is far more than just a place to buy stuff and that a business is far more than a way to make a living.” Seth Godin, bestselling author of Linchpin
“[A] remarkable tale of creating one of the most cutting-edge fashion businesses in the world, Banana Republic, with determination, grit, and boldness…A pleasure to read.” Publishers Weekly
“This inspiring history offers a good reminder that the invention and dedication apparent in current tech start-ups is nothing new…Highly recommended.” Library Journal
“The warmly inspiring account of how a journalist and an artist stumbled into business and founded Banana Republic, one of the most successful clothing chains in retail history…the story offers refreshing insight into the possibilities of achieving success and maintaining personal integrity…An unabashedly free-spirited celebration of the power of outside-the-box thinking.” Kirkus Reviews

Reviews

Reviews

by Rogue Writer 9/13/2017
Overall Performance
Narration
Story

Perfect Complements

Never having known much about Banana Republic outside of the occasional spotting of their goods worn by people or in stores, I went in to this incredible story blind. With only $1500 and ambition, Mel and Patricia Ziegler brought to life one of the most adventurous brands of clothing and travel accessories the world has ever known. Told in a cohesive leap-frogging style, we get to hear both Mel and Patricia’s sides of the story. The most endearing aspect of this story is how tight this couple is, still to this day.

Author

Author Bio: Mel Ziegler

Author Bio: Mel  Ziegler

Mel Ziegler is a founder of Banana Republic and the Republic of Tea. He lives outside of San Francisco.

Titles by Author

Author Bio: Patricia Ziegler

Author Bio: Patricia  Ziegler

Patricia Ziegler is a founder of Banana Republic and the Republic of Tea. She lives outside of San Francisco.

Titles by Author

Details

Details

Available Formats : Digital Download, Digital Rental, CD
Category: Nonfiction/Business & Economics
Runtime: 5.27
Audience: Adult
Language: English