So Good They Can't Ignore You

So Good They Can't Ignore You

By Cal Newport
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“Do what you love and the money will follow’ sounds like great advice—until it’s time to get a job and disillusionment quickly sets in. Cal Newport ably demonstrates how the quest for ‘passion’ can corrode job satisfaction. If all he accomplished with this book was to turn conventional wisdom on its head, that would be interesting enough. But he goes further—offering advice and examples that will help you bypass the disillusionment and get right to work building skills that matter.”

Daniel H. Pink, #1 New York Times bestselling author

In this book with unique perspective, professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out to discover the reality of how people end up loving their careers.

A focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with professionals who admit to deriving great satisfaction from their work, Newport uncovers the strategies they use and the pitfalls they avoid in developing their compelling careers.

Cal reveals 4 Rules for falling in love with your job:

#1: Don't follow your passion
#2: Be so good they can't ignore you
#3: Turn down a promotion
#4: Think small, act big

Cal Newport's manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation. So Good They Can't Ignore You provides an evidence-based blueprint for creating work you love, and will change the way you think about careers, happiness, and the crafting of a remarkable life.