Persuasion Equation

Persuasion Equation

By Mark Rodgers
Unabridged
$19.49 $29.98
Save 35.0%
Quantity:
window.theme = window.theme || {}; window.theme.preorder_products_on_page = window.theme.preorder_products_on_page || [];

“Rodgers, principal partner of the Peak Performance Business Group, arms readers with the powers of persuasion to land that new client or elusive promotion…Rodgers excels at making a complex topic truly accessible, resulting in a valuable tutorial on getting to ‘yes’ in the corporate world.”

Publishers Weekly

How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation-a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to:Radiate an aura of expertise • Win trust and leverage credibility • Build a business case that appeals to both heart and mind • Adapt for personality, gender, and generational differences • Use language strategically • Perfect the five-step persuasion process • Generate group buy-in • Master organizational politics • And moreFrom crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.