In Pursuit of Wealth

In Pursuit of Wealth



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“This book destroys the myth…that, because it is driven by greed, Wall Street (the financial market) is the source of our economic challenges.”

John A. Allison, retired chairman and CEO of BB&T, retired president and CEO of the Cato Institute


In this new book, In Pursuit of Wealth: The Moral Case for Finance, Yaron Brook and Don Watkins dispel the prevailing negative myths about finance and clearly lay out the industry's virtues within a moral framework. This ambitious book shows readers how we can reframe societal morals and end the vilification of financiers.