Summary of Brian Tracy’s The Psychology of Selling

Buy now to get the key takeaways from Brian Tracy’s The Psychology of Selling.

Sample Key Takeaways:

1) You, as a salesperson, are an integral factor in a society’s growth or downfall. It is through your sales that a community thrives. A salesperson is an essential cog in the machine of prosperity.

2) The Pareto Principle, also known as the 80/20 rule, states that the top 20 percent of salespeople in a company make 80 percent of the money. This rule can be applied within the top 20 percent as well: the top 4 percent of them make 80 percent of the money.