Summary of Robert Cialdini’s Pre-suasion

Summary of Robert Cialdini’s Pre-suasion

By Falcon Press
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Summary of Robert Cialdini’s Pre-suasion is a research-driven examination of the ways that framing a persuasive argument can influence its effectiveness. Extensive research finds that certain ways of setting up a persuasion can be more effective than a well-planned persuasive argument on its own.