Summary of Robert B. Cialdini’s PhD Influence

Summary of Robert B. Cialdini’s PhD Influence

By Falcon Press
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Summary of Robert B. Cialdini’s PhD Influence examines the compliance methods by which marketers, salespeople, and others, such as cult leaders, pressure people into doing things they would not otherwise do. There are six basic compliance tools: reciprocity, consistency, social proof, liking, authority, and scarcity. Readers can learn specific techniques to resist each…