Why smart women make bad decisions

Why smart women make bad decisions



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2021 Audio Book of the Year - Australian Business Book Awards

This is a laugh-out-loud, narrative-driven self-help book – think Bridget Jones getting a critical-thinking makeover.

In Why Smart Women Make Bad Decisions, protagonist Kat learns that the philosophies of ‘Believe in yourself’ and ‘Magic will happen’ will not deliver her a better life. Her story, which recounts her hapless attempts to navigate scenarios that will be disturbingly familiar to many readers, is presented with a companion account of the cognitive quirks that drive her faulty thinking and behaviour.

This is everyday brain function explained through the lens of a modern comedy – the buggy brain stripped bare in a takedown of magical thinking and the questionable promises of self-help gurus.

Annie McCubbin is an actor, writer, director, corporate communication consultant and coach. As the Director of COUP – the consultancy she founded with husband, David McCubbin – her corporate work is highly regarded as an outstanding synthesis of dramatic art, management consulting and critical thinking.