Introduction to Data Visualization and Storytelling

Introduction to Data Visualization and Storytelling

By Marybeth Sandell, and Jose Berengueres
Abridged
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Adopted by universities and business schools in Finland, Barcelona, USA, South Korea, Canada, and the Middle East; and used in training at companies like Halliburton TX, Agilent technologies, and PropertyFinder, this book will help you not only to transform data into information but show you with real examples how to story tell it. The authors (a Kaggle master and a Bloomberg former bureau chief), bring together concepts from

  • Data Science
  • Design Thinking, and
  • Storytelling

to take you on a journey where the destination is nothing less than great visual storytelling.

Audience

  • MBA candidates, instructors, consultants
  • Users of Excel, PowerBI, or Tableau
  • No data skills or special math skills are required

What will you learn?

  1. to identify the role of a narrative in a story
  2. to transform data into information
  3. to synthesize knowledge
  4. to apply visual thinking tools to the decision-making process
  5. to select visual communication techniques to persuade
  6. to detect bias in charts