Community Market Fit

Community Market Fit is a powerful guide for founders, creators, and marketers who want to build thriving communities around their products, brands, or ideas. In a world where attention is fragmented and loyalty is rare, this book shows you how to create something people actually want to be part of.

Through timeless principles, real-world case studies, and modern strategy, you’ll learn how to craft communities that fuel word-of-mouth, drive sustainable growth, and turn customers into evangelists. Whether you're launching a startup or scaling a movement, Community Market Fit will teach you how to lead with belonging—and win.