Buyology 2.0: The Psychology of the Modern Customer

Why do customers really buy-and why do they stop? In a world shaped by algorithms, influencers, and endless choice, the traditional rules of marketing no longer apply. In Buyology 2.0, Jessica Frank reveals the hidden forces driving today's consumer decisions, blending cutting-edge behavioral science with real-world case studies from leading brands.

From subconscious biases and emotional triggers to the rise of digital trust and community-driven loyalty, this book uncovers the psychology behind modern buying behavior-and shows you how to harness it to create authentic, lasting connections with your customers.

Whether you're a marketer, entrepreneur, or business leader, Buyology 2.0 is your blueprint for thriving in the new era of customer psychology.