The E-Myth Optometrist

A successful optometry practice is a juggling act. You need to know your field of optometry, as well as how to run a small business. Your education has prepared you for the technical ins and outs of optometry practice. But what has prepared you to run a business? 

The E-Myth Optometrist fills this knowledge gap, giving you a complete toolkit for starting a successful practice from scratch or maximizing an existing practice's performance. Loaded with practical, powerful advice you can easily use, this one-stop guide helps you realize all the benefits that come with a thriving optometry practice.

Combining the wisdom of renowned business expert Michael E. Gerber and the optometry expertise of Dr. Riley F. Uglum, The E-Myth Optometrist equips you to:

• Stop trading time for dollars.

• Free yourself from unprofitable, unproductive, and time-consuming routines.

• Transform from a successful optometry technician into a successful optometrist-manager-entrepreneur.

• Shift from tactical thinking (working "in" your business) to strategic thinking (working "on" your business).

• Implement innovative systems to produce consistent results as your practice grows.

• Manage the processes—not the people—for getting things done.

• Schedule time for entrepreneurial work, using a weekly planning tool.

• Create the story that becomes the heart of your practice.

The E-Myth Optometrist offers you a road map for an optometry business that's self-sufficient, growing, and highly profitable. Take your practice to levels you didn't think possible with this insightful guide!