Treasure Hunt
Read by
John H. Mayer
Release:
05/09/2006
Runtime:
9h 20m
Unabridged
Quantity:
A BMW in a Costco parking lot?
A working-class family with a 50-inch plasma TV?
What’s going on in the mind of the new consumer?
TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.
A working-class family with a 50-inch plasma TV?
What’s going on in the mind of the new consumer?
TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.
Release:
2006-05-09
Runtime:
9h 20m
Format:
audio
Weight:
0.0 lb
Language:
English
ISBN:
9780739340851
Publisher:
Penguin Random House
Praise