Send

Send


Abridged

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An informative, entertaining, thorough, and thoughtful book. . . . Much of their advice would apply equally well to old-fashioned letters; it’s common sense, mingled with some basic principles of etiquette and grammar. But the authors present this advice concisely and often amusingly, with real-life examples of email gone bad. . . . I wish I’d read this book long ago.
Dave Barry, The New York Times Book Review“With the publication of their book, Send, they have put themselves forward as the genre’s Strunk and White.

• When should you email, and when should you call, fax, or just show up?
• What is the crucial–and most often overlooked–line in an email?
• What is the best strategy when you send (in anger or error) a potentially career-ending electronic bombshell?

Enter Send. Whether you email just a little or never stop, here, at last, is an authoritative and delightful audiobook that shows how to write the perfect email anywhere. Send also points out the numerous (but not always obvious) times when email can be the worst option and might land you in hot water (or even jail!).
The secret is, of course, to think before you click. Send is nothing short of a survival guide for the digital age–wise, brimming with good humor, and filled with helpful lessons from the authors’ own email experiences (and mistakes). In short: absolutely
e-ssential.